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Small businesses around the world know that social media is here to stay, but that doesn’t mean you’ve yet had the chance to put in the time or effort necessary to cultivate a proper presence on the right networks.
But even if you haven't optimized your social media presence, there is still time, and the benefits will be well worth the effort. There are many advantages to cultivating your brand on social media, including that it can help you improve your customer service, allow you to communicate with customers and prospects on a new level, help you engage your audience and reach new audiences, help you build authority, and drive traffic to your website.
In short, a solid social media strategy can drive growth for your business by fostering lasting and loyal relationships with customers and prospects.
1. Choose the Right Networks
Social media has exploded since Facebook went public back in 2012, and there are thousands of networks out there dedicated to anything from connecting old classmates to social activism and everything else under the sun.
So with all these options out there, how does a business hone in on the right ones? The advice from most experts is to join four of the most popular, and choosing the right ones comes down to your audience (and where they are) and your goals. Here's some information to help guide you:
- Facebook: the largest platform, has 2 billion-plus active monthly users, and the site is ideal for businesses that want to generate leads and build relationships
- LinkedIn: the platform for business networking can be used by both B2B and B2C businesses to create trust, build authority, and engage audiences
- Twitter: whose platform is immediacy, is perfect for businesses whose major audience is under 50 and who need to stay apprised of time-sensitive information like breaking news, announcements, and trending topics
- Pinterest: the photo sharing site, is a fantastic platform for businesses with visual appeal (think restaurants, fashion, art, travel, and weddings), and it’s great for driving sales because so many users look to the site to plan purchases
- Snapchat: the expiring content platform, is one of the fastest growing social networking sites, and businesses can leverage it by offering promotions, providing personalized content, giving exclusive access, and building relationships with influencers in order to drive brand recognition and loyalty
Small businesses around the world know that social media is here to stay, but that doesn’t mean you’ve yet had the chance to put in the time or effort necessary to cultivate a proper presence on the right networks.
But even if you haven't optimized your social media presence, there is still time, and the benefits will be well worth the effort. There are many advantages to cultivating your brand on social media, including that it can help you improve your customer service, allow you to communicate with customers and prospects on a new level, help you engage your audience and reach new audiences, help you build authority, and drive traffic to your website.
In short, a solid social media strategy can drive growth for your business by fostering lasting and loyal relationships with customers and prospects.
More info can be found at digitalmarketinginstitute.com